How Trustworthy and Reliable are online reviews?

How Trustworthy and Reliable are online reviews?

How Trustworthy and Reliable are online reviews

While digital has become the marketing strategy of choice for businesses today, then the major role is of “Online reviews”. Every business is revolving around the website & Play-store in Web & Mobile platforms.

In this era of the modern world, every business is in the stage to become a brand in the market an achieving the stable name in the market in terms of Branding, Lead Generation or Revenue.

To achieve the same, online reviews is playing a vital role in terms of brand perspective.

Seeing your business from the customer perspective give you the overall idea for the strategy you are applying as pros or cons. The way you are executing your business can be analysed easily with the help of customer reviews.


  • Customer experience in terms of reviews makes your brand reliable and faithful in the market.
  • Customer review help as the chain to connect new acquisition & retain the old one.
  • Review the sharing of your customer help you in understanding the picture he/she is pursuing in their minds.
  • Seeing your brand from the client perspective can give you the relevant ideas to explore the new way and implement the same to gain more.
  • Their thoughts also share the glimpses about what you should focus on or what you should avoid.
  • Client writing review also signify they are taking interest or disinterest in your product
  • It multiple market awareness as a brand.
  • Play a role as a security guard, because a new user does get attract because of them.
  • Their direction is very important for a digital business owner to work on the loopholes or the drawbacks.
  • Client review gives Visibility, accessibility and creditably to your business.

These are the major role, a single client review can do to make your business a reliable, trustful & credible brand in the digital revolution market.

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How Trustworthy and Reliable are online reviews1

Is Negative Review being also a beneficial one?

If you have the courage to see your business growing, then my friend the race is not that much easy as you must take it both the sides. A customer is sharing the “Negative Review” about your service or product on the website or the play store app is equality important.

It is just the same as the moon has flaws too. If I see from the market perspective or statics point of view, then 15% of the negative reviews are equally important because of its strength your business in the market as a “Generous & Genuine Brand”.

  • The negative reviews show the different side of your business which you can’t ever see as an owner.
  • Give a new direction to make an improvement in your service.
  • New acquisition scrolling the review feel like, the owner platform or app is completely real.
  • You get an idea to add on new options as per your customer expectations.

Seeing the current ladder of digital media, “Online Review” is one of the biggest sources to generate new potential customer for your business and retain the old ones.

So, don’t be afraid of it, use it very wisely.


I'm vsskamal passionating blogger and SEO Analyst currently working as an intern at Enfys Technologies as Seo Analyst

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